TEAM TRIFED VAN DHAN INDIA

TEAM TRIFED VAN DHAN INDIA


Continuing working from home, located in 27 States of the country, a group of over 500 officials from TRIFED, an organisation under the M/o Tribal Affairs, have unleashed the power of Webinars to keep in touch with each other and keep moving and working.


TEAM TRIFED VAN DHAN INDIA; DAILY CURRENT AFFAIRS 30TH MARCH 2020





KEY HIGHLIGHTS OF INITIATIVES OF TRIFED


TECH FOR TRIBALS: Braving all odds, “The Tech for Tribals”, a project to train tribal entrepreneurs at 16 premier IITs &IIMs of the country, was launched on line on 19 March 2020. This scheme will link almost 3.5 lakh tribal entrepreneurs living in villages to the premier institutions of the world.


The TRIFED VAN DHAN GIS BASED WEBSITE: This GIS based website which will act as a future medium of communication for 50 lakh tribal gatherers was launched on line for testing with 27 State teams participating, on 27 March 2020TRIFED is arranging atleast 2 team meetings every day and the Team is reaching out to partners to keep moving forward.


TRIFED INDIA SALE: Its figures already registered a 30 % increase over the previous year on 29 February itself providing sustenance to 1.50 lakh tribal artisans. Lock down for them has not been as hard.



VAN DHAN CENTRES: Trifed completed setting up 1205 VAN Dhan Centers across 22 states of the country, employing 3 lakh 70 thousand Tribals in ventures to promote entrepreneurship, on 29 March. (It’s double the target of 600 centers.) 


IIT- Kanpur, Roorkee, Ranchi, Rampur, IIM-Vizag, Ahmedabad, Kolkata and other reputed institutes like DRISRIJANKISSTISS etc. have shown their keenness to partner with this programme initiated by TRIFED.


TRIFED also has aggressively pursued their e-Commerce strategy with their own website (www.tribesindia.com) and is also available on other major e-com portals such as FlipkartSnapdealPaytmAmazon IndiaAmazon Global etc. 


In order to push Government institutional purchases, Tribes India has a presence in Government e-Market Place (GeM)



National Level Tribal Festivals namely Aadi Mahotsavs, along with other exhibitions, are being organised in various cities all over the country are other efforts being taken to expand the marketing opportunities for Tribes India products and country’s tribal heritage.


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ABOUT TRIFED


TRIFED or The Tribal Cooperative Marketing Development Federation of India came into existence in 1987 as a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs, Govt. of India. 

TRIFED has its registered and Head Office located in New Delhi and has a network of 13 Regional Offices located at various places in the country.

OBJECTIVES: The ultimate objective of TRIFED is socio-economic development of tribal people in the country by way of marketing development of the tribal products such as metal craft, tribal textiles, pottery, tribal paintings and pottery on which the tribals depends heavily for major portion of their income. 

  • TRIFED acts as a facilitator and service provider for tribes to sell their product. 

  • The approach by TRIFED aims to empower tribal people with knowledge, tools and pool of information so that they can undertake their operations in a more systematic and scientific manner. 

  • It also involves capacity building of the tribal people through sensitization, formation of Self Help Groups (SHGs) and imparting training to them for undertaking a particular activity.
FUNCTIONS: TRIFED mainly undertakes two functions viz. Minor Forest Produce (MFP) development and Retail Marketing and Development.

Minor Forest Produce (MFP) development

  • An important source of livelihood for tribal people are non-wood forest products, generally termed ‘Minor Forest Produce (MFP)’. This includes all non-timber forest produce of plant origin and include bamboocanesfodderleavesgumswaxesdyesresins and many forms of food including nutswild fruitshoneylactusser etc.

  • The Minor Forest Produces provide both subsistence and cash income for people who live in or near forests. They form a major portion of their foodfruitsmedicines and other consumption items and also provide cash income through sales.

  • MFP has significant economic and social value for the forest dwellers as an estimated 100 Million people derive their source of livelihood from the collection and marketing of Minor Forest Produce (Report of the National Committee on Forest Rights Act, 2011).

  • Around 100 million forest dwellers depend on Minor Forest Produces for food, shelter, medicines and cash income. Tribals derive 20-40% of their annual income from Minor Forest Produce on which they spend major portion of their time.

  • To cope with the above problem, Govt. of India has decided to introduce the scheme of “Mechanism for Marketing of Minor Forest Produce (MFP) through Minimum Support Price (MSP) and development of value chain”.

Retail Marketing and Development

  • TRIFED aims to improve the livelihood of the tribal communities by creating a sustainable market and create business opportunities for tribal people.

  • It has a network of 13 regional offices across the country which identifies and source tribal products for marketing through its retail marketing network of TRIBES INDIA outlets.

  • TRIFED has been undertaking sourcing of various handicraft, handloom and natural & food products through its empanelled suppliers across the country. The suppliers comprise of individual tribal artisans, tribal SHGs, Organisations/ Agencies/NGOs working with tribals. The suppliers are empanelled with TRIFED as per the guidelines for empanelment of suppliers.

  • TRIFED has been marketing tribal products through its Retail Outlets located across the country and also through exhibitions. It has established a chain of 35 own showrooms and 8 consignment showrooms in association with State level Organisations promoting tribal handicrafts.

READ MORE: WORKSHOP ON “STRATEGIES FOR PROMOTING & MARKETING OF TRIBAL PRODUCTS” BY TRIFED


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