Last updated on April 1, 2020
‘PATA GOLD AWARDS 2019’
Context: The ‘INCREDIBLE INDIA 2.0’ Campaign was the winner of the Pacific Asia Travel Association (PATA) Gold Award 2019.
PATA awards this year attracted 197 entries from 78 Organizations and individuals worldwide. The PATA grand awards are presented to outstanding entries in four principal categories:
- Education and Training;
- Heritage and Culture.
India won the award in ‘Marketing – Primary Government Destination’ category.
ABOUT INCREDIBLE INDIA 2.0
The Ministry of Tourism has launched the ‘Incredible India 2.0’ campaign in the Country in September 2017, which marks a shift from generic promotions undertaken across the world to market specific promotional plans and content creation. The campaign focuses on digital and social media and the promotion of Niche tourism products, including yoga, wellness, luxury, cuisine, wildlife etc. It focuses on transformative experiences brought alive through unique storytelling in the format of autobiographies of travellers, with the tagline ‘Find the Incredible you’. ABOUT PACIFIC ASIA TRAVEL ASSOCIATION (PATA) Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. On behalf of its members, PATA’s strategic direction is to:
- Build business for members.
- Provide valuable insights, forecasts and analysis help members make better business decisions.
- To take a lead position on travel industry issues that need to be addressed.
As the premier travel and tourism industry association in the Asia Pacific region, the Association endorses the UN Global Code of Ethics for Tourism and supports the work of the World Committee on Tourism Ethics, encouraging its members to also do the same.
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